A Trailer Based on the idea of the modern movie trailer.
The trailer-style promo video gives the viewer a sneak peek at something to come. It is heavy on the graphics and text, and will usually use short video clips with small phrases painting a picture of what it is that you are promoting. The movie trailer style promo video is often used at or leading up to events, conferences or in the early stages of a product release. That’s because it is great for building hype and suspense and will usually only give small amounts of information that will stir your emotions and get you wanting more! Go Pro successfully used this technique recently in the lead-up to the release of their new camera drone. A whole year before any pictures of the drone were released, Go Pro created a trailer-style promo video using only footage from the drone. They hadn’t even shown what the drone looked like, but they did show glimpses of what it could do. That mixed with the emotive narration and music had fans all over the world salivating and anticipating the drone’s release.
The Story
The story promotional video is where you tell your personal story about what inspired you to create your product or service. You open up your brand to share your journey. You see, people don’t want to be sold to, they want to be inspired and humans prefer hearing stories. By telling your personal story you build a “know, like, and trust” relationship with your audience. This is powerful because people buy from people that they know, like, and trust. When done well you can convey your product’s unique selling proposition without sounding like a salesman whilst also building a deep connection with your audience.
The Testimonial Video
Testimonial Videos are one part of the sales process that is often overlooked. However, it is one of the most powerful tools you have for turning visitors into buyers. In fact, there was a recent study that found that most video marketers believe that testimonial videos give the best return on investment. That’s because testimonials are proof that what you sell works, they extinguish the fear of buying and are often the final thing your prospective buyer needs to see when committing to making a purchase. However, not all testimonials are made equal. An effective testimonial video should do more than show that someone likes your product. It should specifically show how your product helped your customer overcome their specific problem.
The How to/demo
The How to demo video lets your prospective customer see your product in action. By watching your how-to video, customers can see and start to imagine how your product can solve their personal problems. It can also be used as a lead generation tool. Usually, consumers know they have a problem before they know that you have a product to solve it.
The Video Sales Letter
Video sales letters are the most powerful promotional type of video on the list. Millions of businesses can draw a direct line between a Video Sales Letter and millions of dollars in revenue. A good VSL (video sales letter) draws on the best parts of all of the previous promotional videos. It creates intrigue, it tells your emotional story. It contains powerful testimonials and shows how your product can solve your customer’s problems. A Videos sales letter is a direct response video designed to persuade a viewer into purchasing your product or service. It uses persuasive arguments, emotional music, relatable stories, and logical reasons to encourage the viewer to take action.
